Free PDP audit within 48 hours

Shopify product pages, built to sell.

We redesign and rebuild Shopify product pages for higher conversion, higher AOV, and fewer lost customers. Strategy, copy, design and development, done by one team.

Drag the slider. Same product, different page.

BEFOREAFTER

Your product isn't the problem. Your product page might be.

Visitors don't understand the product fast enough
Too much information, not enough persuasion
Weak above the fold
Reviews buried at the bottom
No reason to buy now instead of later
Poor mobile experience
No upsell or cross-sell strategy
Too much friction before Add to Cart
We fix all of it.

One PDP. Four disciplines.

Most agencies hand a page between four teams. We don't hand it anywhere.

Strategy

Research, positioning, customer psychology and CRO. What the page has to argue, and to whom.

Copy

Hooks, benefits, objections, CTAs. Persuasion written in your customers' own words.

Design

UX, hierarchy, mobile, trust and visual storytelling. Every block earns its scroll.

Development

Shopify 2.0, Liquid, custom sections, performance. Native to your theme, editable by your team.

You don't get a redesign. You get a better-performing sales page.

The DAMNGOOD PDP™

Seven jobs, in order. Every page we build does all seven, in this sequence. Tap a step to see it in the page.

01

Hook

Make them stop. The first screen names the person, the problem and the promise before anything scrolls.

02

Desire

Make them want it. Benefits shown in use, not listed as features nobody reads.

03

Proof

Make them believe it. Reviews, UGC, results and credentials placed where doubt actually appears.

04

Remove doubt

Kill objections. Sizing, shipping, returns, ingredients — answered before they become a reason to leave.

05

Convert

Make buying stupidly easy. Sticky ATC, clean variant UX, no surprises between choice and cart.

06

Increase AOV

Bundles, quantity breaks, cross-sells and subscriptions, offered at the moment they make sense.

07

Close

Reassurance, urgency and a clean run into checkout. The last screen removes the last excuse.

Same product. Different page.

Nothing changed about what you sell. Everything changed about how it's argued.

Before

  • Generic copy lifted from the supplier
  • Weak hierarchy, everything the same size
  • Reviews buried below the fold
  • No merchandising at all
  • Friction between wanting it and buying it

After

  • Clear positioning in the first sentence
  • A buying journey, not a spec sheet
  • Proof placed where doubt shows up
  • AOV built into the page
  • A faster path to purchase on mobile
See the full teardown

Every pixel has a job.

Six zones. If a block on your page doesn't belong to one of them, it's costing you scroll.

Above the fold

  • Hook
  • Product
  • Price
  • Proof
  • CTA

Product story

  • Benefits
  • Features
  • Use cases

Trust

  • Reviews
  • UGC
  • Guarantees
  • Credentials

Objections

  • FAQs
  • Shipping
  • Returns
  • Sizing
  • Ingredients & materials

Merchandising

  • Bundles
  • Quantity breaks
  • Cross-sells
  • Subscriptions

Conversion

  • Sticky ATC
  • Variant UX
  • Urgency
  • Checkout

Don't just get them to buy. Get them to buy more.

Conversion gets them through the door. Merchandising makes the order bigger. Most PDP designers stop at the first one — which is why their pages lift CVR and leave AOV exactly where it was.

Get my PDP audited
One productWhat they came for
$89
Buy 2, save 10%Quantity break at the variant picker
$160
Complete the setCross-sell placed after proof, not before
+$34
Add $6 more for free shippingFree shipping at $200, surfaced in the cart
+$6
Cart totalSame visitor. Same ad spend.
$200

Pages we've made damngood.

Before, after, and exactly what changed in between.

From “we need a better PDP” to live.

Six steps, one team, no handoffs between them.

01

Audit

We tear apart your existing page, screen by screen, and show you where it leaks.

02

Strategy

We decide what has to change and why, based on your customers and your margins.

03

Copy

We rewrite the entire buying narrative, from the first line to the last objection.

04

Design

We turn the strategy into the experience, phone screen first.

05

Build

We develop it natively in Shopify — custom sections your team can edit.

06

Launch

QA, analytics, tracking, then optimisation once real traffic hits it.

Built for brands that are ready to grow.

We're a bad fit for some briefs, and it's cheaper for both of us to know now.

Good fit

  • DTC brands on Shopify
  • Paid-ad driven brands already getting traffic
  • Products with strong margins
  • Brands launching a hero product
  • Teams that can approve a headline without a committee

Not a fit

  • The product doesn't work yet
  • Traffic isn't there and the page isn't the bottleneck
  • Success is measured in deliverables, not revenue

“I just need someone to make my Shopify store look nicer.”

Practical questions, practical answers.

How long does a PDP take?

Audit and strategy take about a week. Copy, design and build run another two to three depending on how many custom sections it needs. Most pages are live inside four weeks of kickoff.

Do you work with existing Shopify themes?

Yes, that's the default. We build inside your current theme as Shopify 2.0 sections so nothing breaks and your team can still edit the page after we hand it over.

Do you write the copy too?

Every word. The copy is the strategy — handing you a layout and asking you to fill it in would defeat the point.

Can you build custom sections?

Yes. Bundle builders, comparison blocks, sticky add-to-cart, ingredient breakdowns, size finders, review layouts. All native Liquid, all editable in the theme editor.

Do you optimise for mobile?

We design mobile first and desktop second, because that's the order your traffic arrives in. Pages are speed-tuned and tested on real devices before launch.

Can you improve AOV too?

It's built into the page, not bolted on after. Quantity breaks, bundles, cross-sells and shipping thresholds are placed where they help the decision instead of interrupting it.

Do you work with new brands or only redesigns?

Both. A first PDP for a hero product launch is one of our favourite briefs, since there's nothing to argue with.

Can you A/B test the new page?

Yes, where you have the traffic for it to mean something. We'll set up the test, agree the metric before launch, and read it with you.

Your product deserves a damngood page.

Send us your current PDP. We'll tell you what's stopping it from selling harder — specifically, in a video, within 48 hours.

Get my PDP audited